Social Media is no longer a seemingly helpful addon to one’s business, relgardless of the business size or industry. Social media is now at the forefront of customer/stakeholder engagement and communication as well as marketing. It is the primary way in which we are able to not just listen to, but actually hear what customers, clients, and other stakeholders are saying/communicating. It was actually confirmed that over two-thirds of consumers have reached out to companies and organisations via social media before any other method of contact. This means that it is crucial that you listen and hear what your stakeholders, namely your customers, are saying and even more important, how you respond and manage these platforms.

This site is dedicated to helping outline the best practices, ways, and strategies that can be used for the support and management of social media platforms and initiatives as well as the ways in which social media is used for promotion of these events. The site will offer a high-level overview to help you and your business, no matter what it is or where you are, implement the most effective social media strategies. Remember, however, that these strategies and platforms are most effective and efficient when tailored to your specific needs and desired outcomes. You will have to do some research first.

You will find information on best practices and ideas on how to leverage platforms such as Facebook, Twitter, LinkedIn, and YouTube. In addition, the site also focuses on event promotion through social media outlets.