Social Media Support and Management; Instagram

Instagram is another platform that offers you access to your existing and potential customers and other key stakeholders. With over 700 million users worldwide, the platform is a great tool for wide reach in terms of marketing, support and management of business strategies, initiatives, efforts and overall business goals. There are a lot of opportunities available here for your business but also some potential threats, like any other platform, if it is not used properly. Here are some ways to make sure to avoid any negativity associated with using and leveraging Instagram to support and manage business and customers:

Be mobile and agile

It is important to be aware of where your customers are… at all times. This means leveraging the mobility of Instagram and using tools like hashtags, geotagging and other means to find out where your consumers are so as to be able to engage with them more actively and if and when possible, in real time.

Listen and hear what customers are saying

Social media, in general, empowers customers and Instagram is no exception! Customers often are more than happy to share their opinions including the good, the bad and the ugly with the world using their personal Instagram accounts as well as through tagging, hashtagging and sharing/reposting.

Be Active and Engaging

Make sure to post often but not just pictures of products or information about you, but also engaging content about partners, current affairs, feature consumers in action, etc. Make sure to make posts relatable to consumers in your target demographic/demographics.

Respond, React and Relate

Instagram has direct messaging as well as tagging features that allow consumers to reach out to your business using different means with complaints, comments, questions, and compliments. Make sure to try and actively react and respond to this, even those comments or messages that are negative. Empower your consumers.